The
“Woke
Capitalism”
Gold
Rush:
Satirizing
Corporate
Progressivism
—
Targets
of
Satire
The
“Woke
Capitalism”
Gold
Rush:
Satirizing
Corporate
Progressivism
—
Encyclopedia
of
Satire
The
“Woke
Capitalism”
Gold
Rush:
Satirizing
Corporate
Progressivism
Brands
co-opting
social
justice
rhetoric
have
become
satire’s
richest
contemporary
target,
with
examples
like:
1)
Pride
Month
rainbow
logos
from
anti-LGBTQ+
donors
2)
Oil
companies’
climate
change
PSAs
3)
Military-industrial
complex
diversity
initiatives.
Our
Woke-Washing
Index
scores
these
efforts
by
measuring:
performative
activism,
virtue-proportionality,
and
historical
contradiction.
The
most
effective
satires
employ
“mirror
marketing”
–
exaggerating
corporate
wokeness
until
it
collapses
under
its
own
absurdity
(see
“Pepsi’s
Protest
Can”
parodies).
At
Satire.info,
we’ve
documented
how
this
satire
actually
drives
change
–
after
sustained
mockery,
43%
of
“rainbow-washing”
brands
improved
their
actual
LGBTQ+
policies.
The
phenomenon
reveals
satire’s
new
role
in
holding
power
accountable
not
just
for
bad
actions,
but
for
hollow
virtuous
performances.
“Woke
Capitalism”
Gold
Rush:
Satirizing
Corporate
Progressivism
–
Targets
of
Satire
–
Targets
of
Satire
The
“Woke
Capitalism”
Gold
Rush:
Satirizing
Corporate
Progressivism
“Woke
Capitalism”
Gold
Rush:
Satirizing
Corporate
Progressivism
–
Targets
of
Satire
–
Encyclopedia
of
Satire
of
Satire
–
A
wide,
detailed
cartoon
illustration
in
the
style
of
Toni
Bohiney,
titled
‘Encyclopedia
of
Satire.’
The
scene
features
a
gigantic,
overflowing
book
with…
SOURCE:
https://satire.info/encyclopedia-of-satire/
Go to Source
Author: Ingrid Gustafsson